Kappa, the traditional sports brand with more than 40 years of experience, enters the world of esports alongside MAD LIONS, one of the most important teams in the current panorama.
Kappa and Over Active Media are becoming partners. Consequently, Kappa will be the exclusive on-stage team kit provider for all MAD LIONS teams in Europe. The deal, effective immediately, also implies the launch of a special lifestyle and streetwear line, fan merchandize and general accessories. It will also take over all MAD LIONS e-commcerce activities- incluiding orders, inventory and customer service. The two brands will also work together on content, marketing and advertising initiatives.
"We are all really excited about welcoming Kappa to the OverActive family, and feel proud that given the company's tremendous roots in Europe, it is a perfect fit for our three Madrid-based franchises," said Chris Overholt, CEO, OverActive Media. "This marks a new era for our MAD Lions franchises as we enter the lifestyle and merchandize world with a premier partner alongside our brand."